Can you spot yourself?

Have been hooked on In Red magazine for the past 3 issues! This magazine is very special and targets me or at least my profile rather accurately! How do the Japanese do that?
I actually bought INRED 2 yrs back, the cover of Puffy strike me immediately...the clothes they wore and the image they had....i sort of knew this magazine will appeal to me. and it did!

This is what i call precise marketing but how do they keep up with the increasingly better and better free gifts?! how to they customise all these gifts with the brands? what do they brands get in return? u know so far, they have given very desirable things like Zucca bag, TC Bag, Marc Jacobs pouch....is readership enought to sustain all these free gifts?

Only Japan have the power to lure our eyes like this.....the colours and the packaging the the impluse buy. I must say the contents of the mag fit me very well, everything i am interested in is inside....or my desired lifestyle.

Now how about the rest above? Just look at their titles, can u describe which type of 30s girl they are targeting? they even have another set of magazines just for gals in their 20s!
Our generic magazines like Her World (blee!), Cleo, Womens Weekly and Seventeen are just plain predictable every issue. and they give useless things like advertorial mags and all.

but the above no....ok lets have a look - InRed (top mag for girls in their 30s....i guess the title mean to be special, to be outstanding and trendy. for the girl who wants the finer things in life and the beautiful designed lables...some may be edgy or cool or branded...rite?).
Sweet - (i think this one showcase the princess of 30s women...maybe more girly and cutie...a bit like the married OLs or secretaries...i would think...haha....long hair with curls with a nice clip..haha)
Spring - (some how i think this is for the more simple and laid back 30s girl...most likely with family and like some house hold work....fashion is simple and made for comfort?)
Smart - (oh this is def for the harder, more street wear gals..which actually i think lesser in 30s...but then again , we are all getting younger arent we? they go for street labels and things that is sporty and cool. particularly the free gift in this issue was really cool! - a mini speaker! in a black Stussy pouch! now beat that!)

In sg...aiyo.....lousy made binkinis, ugly bags and wallets that r really cheap etc...rather they not give and focus on their content!