we target you!

was just looking around at the HTC phones....its funny how HTC is suddenly gaining attention out of no where! i guess pple are also sick of looking at their Nokias, ericsson, LG and Samsung.

So now we have HTC! armed with a lot of new features and surprises. it not just the design of the phone, its the whole concept of communication! thanks to their forward thinking, they have designed a more personalised User Interface where YOU, yes YOU (as in their ads..haha) will find whatever on yr phone menu customised the way u like it.

coupled with good graphics and technology.....HTC looks like a winner for the next few years.

I tried to visit different locations of their webpage to check out where the HD2 phone was already launched. it was quite interesting cuz i realised some countries are definitely more honky tonk than others! i was shocked to find rather old HTC models taking the headlines for certain regions. and old i mean real old....obsolete .....some may say.haha

the newest HD2 model is only launched in Taiwan and Europe. Ok tw we understand, HTC's home country....and europe...what does it tell u? Yes! they are mobile phone crazy and savvy so Hd2 is already eagerly anticiapted for a long time!

i was surprised that Japan and Korea shows HTC magic and some other brand...thats maybe 6mths old. quite weird that any of them would want to use this as their phones are so advanced. well maybe that is the reason. just something different so the mktg strategy is different. i would like to know why...even both to launch there? but i must say korean phones are a bit all too similar in terms of design and feel.

then for our place asean and SEA......ok lah, not too bad showcasing the Tattoo which is a new entry level phone and a teenager-type affordable alternative to HERO. our place seems more neutral....as always...no excitement. haha ....

the for HK......they have 2 sites...the english one focus a lot on sleek looking biz phones ...they highlighted the HTC Diamond 2...my fave. oh so glam and "pally"...hahah...so Central...hehe....
that shows style is perhaps more impt than the latest tech junk.
and on the cantonese site, they show a fun phone...i think the tattoo.....typical mongkok feel ..can change phone every mth like that.

Aust....hmm....older models and seem they are really down under so....stocks travel slower there...haha....

As for the USA.......they are of course super gadget crazy.......but US being US, not such an easy market to launch things.....so many people and all sort of pple....so they have to plan their strategy for entry properly. and yes the iphone country....hmmm......but honestly i dun really see a lot of US pple hooking onto iphones that much. maybe the younger folks. they are more blackberry pple.

anyway, can i get into marketing?